Americans love their gas stoves. It's a romance fueled by a decades-old "cooking with gas" campaign from utilities that includes vintage advertisements, a cringeworthy 1980s rap video and, more recently, social media personalities. The details have changed over time, but the message is the same: Using a gas stove makes you a better cook.
Gas or Electric Range: Which Is Better?
Electric stoves outperform their gas counterparts! Helping the general public (and home builders) to give electric stoves another look can go a long way towards achieving beneficial electrification as the stove is one of the only appliances where a consumer might have a gas/electric preference—nobody generally cares how their water or air is heated as long as it hot when they want it to be.
What We Do
Facilitating Stakeholder Communication and Collaboration, including State-level dialogues and initiatives.
Our state-level meetings have engaged over 1,000 in-person stakeholders in a collaborative dialogue to promote the benefits of end-use electrification.
Targeted Research & Development Facilitation and Support.
Our ongoing research efforts bring new understanding to topics ranging from grid-interactive appliances (such as water heaters) and dual fuel space heating systems to electric grain drying and electric forklifts.
Market Research, Education, and Toolkits.
Our market research is helping to craft messages that are inclusive to the diverse stakeholders and programs that are effective in local communities.