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Beneficial Electrification Resources

Learn From Others Who Are Successfully Deploying BE:

Go Electric! Case Study:
Beneficial Electrification and Sustainable Technology Solutions

Learn how North Carolina Electric Membership Corporation (NCEMC) and its member cooperatives are working towards sustainability goals.
February 2021

Go Electric! Case Study:
Beneficial Electrification, Innovative Rates and Renewables

Learn how Lake Region Electric Cooperative manages load to reduce costs.
February 2021

Go Electric! Case Study:
Carbon-Neutral Distillery

Learn how electric cooperatives worked with Diageo to create a carbon neutral distillery in central Kentucky.
February 2021

Go Electric! Case Study:
Exploring Consumer Needs

Learn how Hoosier Energy explored consumer-member needs through pilot projects and research.
February 2021

Go Electric! Case Study:
On-Bill Financing and Rebates

Learn how Orcas Power & Light Cooperative uses on-bill financing and rebates to facilitate beneficial electrification.
February 2021

Go Electric! Case Study:
Responsible Energy Plan

Learn how Tri-State Generation and Transmission Association include beneficial electrification as part of their responsible energy plan.
February 2021

Including Market Assessment, Program Development, and Consumer Engagement Tools:

Go Electric! Case Study:
Electric Transport Refrigeration Units (eTRU)

​​​​​​Electric transport refrigeration units (eTRUs) are not only beneficial for company bottom lines, but they also are beneficial for communities and the environment. Transport refrigeration units (TRUs) are mobile refrigeration systems that supply precise temperature control for perishable goods during transport and storage. Read about the benefits and cost savings offered by these systems, which have traditionally been powered entirely by a diesel, but now use electricity to power the unit while not in motion.
March 2021

Go Electric! Case Study:
Communication Strategies

Reaching consumers with programs that meet their needs and messaging that appeals to their interests are key ingredients in achieving widespread adoption of beneficial electrification. To develop greater understanding and participation by their consumer-members, Beneficial Electrification League has worked with partners to refine strategies and improve marketing and engagement practices. This article discusses strategies and tools for talking about this topic with energy consumers.
March 2021

Instructional Information and Communications Materials, to both learn more and share the facts with others:

Along Those Lines Podcast:
What is the Beneficial Electrification League?

In a new of NRECA’s Along Those Lines podcast, hear from the Beneficial Electrification League's co-chair, Gary Connett, formerly of Great River Energy, and Tri-State G&T CEO Duane Highley, who heads the league's Colorado chapter, about their goals for the group and how co-ops are getting involved.
September 2020

For Residential – Electrify Your World Video
An animated video that discusses the benefits of choosing electricity to power your everyday life, from your home, to your car and even your lawn equipment.
August 2020

For Businesses – Choose Electricity!
An animated video that discusses the benefits of electrifying businesses, from cost savings to performance improvements and meeting environmental and sustainability goals.
August 2020

What is Beneficial Electrification Video
February 2020